Get Crystal Clear on Your Niche, Message and Offer so You Can Confidently Get New Clients

by Marketing with Heart vs. Hype

-
Days
-
Hours
-
Minutes
-
Seconds

If you want more clients, especially ideal clients, I want you to know something...

You don't need a bunch of bright, shiny objects. No ads. No funnels. No complicated technology.

Not only will they leave you overwhelmed, NONE of them will help you grow your business UNLESS you have a strong and sustainable foundation for your business.

There are the 3 key parts of that foundation. And they're essential if you want to grow a successful coaching business.

Unfortunately, 9 times out 10, coaches aren’t clear enough about these 3 keys, which is why they don't consistently attract and enroll more ideal clients.

These 3 key elements are at the heart of every coach's success:

  • Crystal clear niche so you can position yourself as THE expert, make your marketing MUCH easier, and work with only the people who truly light you up (and value you).
  • Magnetic Message that captivates the hearts and minds of your ideal clients, and sets you apart from your competition instantly.
  • Client Journey and a Compelling Offer, so you can charge the true value of your services (even double your prices), and confidently get easy YES clients.

Now I know you may have invested in programs that said they would help you with these things. But in reality, they just skimmed over them, or didn't give you the support you needed to get clear.

This left you with a weak foundation in your business. And that's a real problem.

Because being crystal clear about your Niche, Message and Offer is the KEY to growing a successful coaching business.

So many coaches get caught up creating - websites, funnels, webinars, etc. - before they have the clarity they need. They end up working hard with little to no results!

It's time to STOP spinning your wheels and get crystal clear on these 3 key elements of your business foundation!

If you're ready to gain that clarity so you can confidently enroll more ideal clients, you're in the right place.

And I'm going to personally help you make it happen.

The Marketing with Heart Mentoring Program is unlike most programs.  It's a hands-on mentoring program which is different from a training program.  

I'll share my 20 + years of marketing experience to guide you every step of the way.

AND I'm going to privately coach you through the Mentoring Program at 80% savings of what my private clients invest!

Count Me In!

1. CLARIFY

Many coaches spend months or even years spinning their wheels because they aren't clear about their niche.  We're going to do a deep dive to solve this problem - once and for all.

  • We'll get crystal clear about WHAT problem you help solve - this is the hook you'll use to get your clients in your world
  • Then we'll identify exactly WHO your ideal clients are and how to reach them 
  • Then we'll clarify the results you help your clients achieve (so you can get paid for the true value of your services)
  • Bonus: Informational Interview Guide - You can use this to know exactly what to say to grab the attention of your ideal clients and get people interested in your services (even fill your group coaching program)

The result: You'll have a crystal clear niche so you can position yourself as an expert, focus your efforts, and work with the people who truly light you up (and value you).

2. CAPTIVATE

An ineffective message is the #1 challenge that stops coaches from getting clients.  We're going to create a Magnetic Message that captivates the hearts and minds of your ideal clients, and sets you apart from everyone else.

  • We'll discover your Core Message. This is the stand you're here to take for your clients and it's what creates an emotional connection. It's the heart of your brand.
  • Next, we'll create a Marketing Message that clearly communicates who you help, the problem you help them solve and the results you help them achieve.
  • Then we'll artfully combine your Core Message (heart) with your Marketing Message (head)  so you have a Magnetic Message that captivates the hearts and minds of your ideal clients
  • Bonus: Bio Template - Create a compelling bio that gets attention to use in all your marketing.  You'll also get an About Page Template so you can tell your story on your website in a way that builds true connection and trust.

The result: You'll have a Magnetic Message that captivates the hearts and minds of your ideal clients, and sets you apart from everyone else who does what you do.

3. CONVERT

Coaching is intangible. Most coaches sell their time or bundles of time. This does nothing to build confidence in your potential clients, and leads to charging lower prices.

Instead of selling your time, sell the transformation. But it's one thing to say you can help your clients get results, and another thing to PROVE it.

To do this, you want to design your Client Journey - your unique signature blueprint that shows how you take your clients from where they are to where they want to be.

That's the KEY to confidently charging the true value of your services and natural, easy YES enrollments.

  • First, we'll design your Client Journey so you can clearly explain the unique success path you use to help your clients go from where they are to where they want to be.
  • Then we'll package and price your Client Journey into a program that your ideal clients are excited to join, and you're excited to deliver.
  • Next, you'll learn how to do a strategy session where you sell your Client Journey, in a way that feels natural for both you and your clients. 
  • Bonus: Master your Mindset - this special training will help you boost your confidence when doing strategy sessions

The result: You'll package your brilliance into a clear and compelling offer, so you can charge the true value of your services (even double your prices), and learn how to do consultations that turn into easy YES clients.


IMPORTANT

Any one of these things can move the needle immediately for your business. 

My experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you. This is where I'll spend the bulk of my time with you.

Here's What You Get When You Join Us

Marketing with Heart Training System

You'll get video trainings for the entire Marketing with Heart system, broken down into bite-sized pieces you can easily digest.

For every training video, you'll get an Action Guide so you can implement what you learn in a clear, focused way.

You'll get lifetime access to the program including any new trainings we add to the program.

(Value $5,000)

Hands-On Coaching and Support

You'll get 2 private coaching calls with me so you can confidently implement what you're learning.

You can use the private coaching calls anytime until the end of the year.

You'll also get the recordings of the calls


(Value $1,500)

BONUS #1 - Attract a Steady Flow of Clients

In this special bonus training, you'll learn proven strategies to leverage your Client Journey in your marketing.

You'll learn how to create marketing that builds trust, grow your list and gets you clients!

(Value $300)

BONUS #2 - Turn Your Client Journey into Multiple Income

In this bonus training, you'll discover the 4 kinds of income you can create using your Client Journey.

Plus you'll get the pros and cons of each kind, and success tips for each one.

So you can turn your Client Journey into multiple income streams.

(Value $300)

BONUS #3 - Websites that WOW

Once you have clarity on your niche, message and Client Journey you'll be able to create an effective website.

The key is understanding that each page of your website has a specific job to do.

This bonus video training shows you what to put on each page of your website, so you grow your list and get more clients.

(Value $300)

FAST ACTION BONUS #1 - Marketing with Heart Coaching Call

You'll get a bonus private coaching call. Now that you have clarity on your niche, message and offer, we can use this time together to help you create a marketing strategy that's tailored to you!

(Value $750)

FAST ACTION BONUS #2 - Content Marketing that Brings You Clients

You'll get the recording of a special Virtual Retreat where you'll learn how to create content that brings you clients.

You'll discover the 4 kinds of content you can create with templates, examples and success tips for each.

(Value $900)

Let's Recap Everything You Get

Step-by-Step Training System - You'll get bite sized video trainings and Action Guides for the entire Marketing with Heart System (Value $5,000)

2 Private Coaching Calls - You'll get 2 private coaching calls with me so you can confidently implement what you learn. You can use these calls anytime in 2022 (Value $1500)

BONUS #1 - Attract a Steady Flow of Clients - Learn how to use your Client Journey in your marketing so you build trust, grow your list and get clients (Value $300)

BONUS #2 - Multiply Your Income - Learn how to turn your Client Journey into 4 different kinds of income, with examples and success tips for each one (Value $300)

BONUS #3 - Websites that WOW - Learn website best practices, and what to put on each page of your website so you grow your list and get more clients (Value $300)

FAST ACTION BONUS #1 - Private Marketing with Heart Coaching Call - Get a bonus private coaching call to create a tailored marketing strategy (Value $750)

FAST ACTION BONUS #2 - Create Content that Brings You Clients - Discover how to create content that brings you clients, including templates, examples and success tips (Value $900)

The total value of everything you get is $9,050

You can get it all for just $1500 or 3 payments of $550

Get instant access for 3 payments of $550

OR pay in full at $1500 and save $150

Count Me In!

A Few Things You Should Know About Me


  • Learned from the best - I have an MBA in Marketing and worked in Strategic Communications for amazing companies like Coca-Cola, Visa and global consulting firms.
  • Online since 2010 - I've been helping coaches and consultants grow their businesses since 2010 and have built the majority of my business online.
  • Authenticity at my core - Authenticity isn't a buzz word for me. It's the core of who I am. I believe in marketing with heart, not hype.  
  • Client support is key - There's nothing more exciting than seeing my clients get amazing results. I go above and beyond to deliver the training and support you need to succeed. 
  • Community of support - I believe in the power of a community of heart-centred entrepreneurs who are striving to be their very best, and give their best to others in the community. That's what I nurture in my groups so everyone has a voice and unwavering support.


Want to Speak with Me Privately?

If you want to speak with me privately to make sure it's the right fit, just click here or on the button here to schedule a quick chat.

You can also click the little orange "Have a question?" box at the bottom of this page to send me a personal message.  I'll be happy to answer all your questions and make sure this is a good fit for you.

Hear From Some Marketing with Heart Clients 

Read the stories of some of the people who have gone through the Marketing with Heart Mentoring Program.

And imagine yourself in that place. Because it's all possible for you when you focus on what really matters.

"I increased my rates, clarified my marketing plan"

"I'm finally able to express what I do in an effective way"

"The Marketing with Heart Mentoring Program was a game-changer for me. I was stuck on some key decisions surrounding my niche and message. The clarity I gained from the program gave me the confidence to take huge leaps forward. I increased my rates, clarified my marketing plan, and know exactly who I serve and how I do it." ~~ Dayna Kneeland  

"I’ve been trying to create my message for 10 years, ever since I started my coaching business. I even invested $15K in a year long marketing program, and still didn’t have the clarity I needed. Thanks to the Marketing with Heart Mentoring Program, I’m finally able to express what I do in an effective way that resonates with me and my ideal client." ~~ Karen Leeds

"I have finally gotten really clear"

"As a result of that clarity I got FIVE new clients"

"I’ve known for years that defining my niche and message in coaching was key to getting more business. Thanks to Cindy's Marketing with Heart Mentoring program, I have finally gotten really clear. Already, I’m starting to see results from my effort. I wish I had taken her program years ago. It would have accelerated my business development tremendously."  ~~ Barry Bouthilette

"I realized that if I wanted to grow my business, I needed to get much clearer on my niche, message and offer. Thanks to the Marketing with Heart Mentoring Program, I was able to hone in on the right ideal client and get clear on what help I was actually offering. As a result of that clarity, I signed on FIVE new clients! I can now speak with confidence about who I help and what their outcome will be!" ~~ Mary Topolinski 

"I now have a niche that's perfect for me and a message I love"

"Clarity on who my ideal client is and how I help them"

"I was hesitant about doing the Marketing with Heart program because I was afraid I wouldn't be able to create what the program promised. How wrong I was! I'm delighted I took the plunge. I now have a niche that's perfect for me. I have a magnetic message that I love, a client journey and a script that works when speaking to potential clients. I loved the resources and the time spent with Cindy. She's clear and kind. I highly recommend this program. There's a whole lot of support and it provides exactly what Cindy says it does." ~~ Liz Bell

"Even though I've been a consultant for awhile, I knew I needed to hone in on my niche and message. Through the Marketing with Heart Mentoring Program, I've gained much greater clarity on who my ideal client is and how I help them, as well as confidence in the Client Journey I offer. I love the structure of the program, making it easy to stay on track and complete the assignments. I also appreciated the expert and caring support Cindy provided" ~~ Tracy Bianco

"14 new clients thanks to my Client Journey"

"Launched my first group coaching program"

"The Marketing with Heart Mentoring Program has energized, inspired and empowered me to clarify my vision, simplify my offers, and increase the value of my services. The Client Journey brought everything together beautifully for me, tapping into my ideal client's perspectives, thereby making it easy to sell my coaching. Fourteen (14) new clients will benefit from coaching thanks to my Client Journey!" ~~ Lidia Pretorius

"Cindy was instrumental in helping me think through WHO I wanted to help and HOW. She helped bring my core message to life and provided me with tools and techniques to build my brand-new coaching practice and reach out to my audience. Within a few weeks I signed up my first client using the Client Journey we had developed together, then I launched my first group coaching program. I am grateful for Cindy's guidance, her razor-sharp intuition as well as her generosity in sharing her wealth of knowledge!” ~~ Pallavi Ridout

"I now have a full client load and growing"

"From selling my time to a $10K client"

"Cindy gave me the much needed support that I needed for gaining the courage and skills to grow my business in the way that feels right for me. Her calm sense of clarity helped me stay focused and get clear about my niche, my message, and take steps that work! Because of my work with Cindy in the Marketing with Heart Mentoring Program, I now have a full client load and growing! " ~~ Rachel Chase  

"I spent months filtering through courses and shiny distractions getting absolutely nowhere. Within a matter of weeks, I have a Magnetic Message, a Client Journey and an offer I can share with confidence. As a result I went from selling my time to a $10K client - my highest ever!  The level of support Cindy gives in the Marketing with Heart Mentoring Program is unlike other program. You can count on her to help you do what you love without all the hype or overwhelm.”  ~~ Becky Clabaugh  

"I really owned my value and doubled my prices"

"Attract the clients who are truly aligned with me"

"Cindy has an amazing way of bringing out the best in her clients. When I first came to her, there were so many missing pieces that were keeping me stuck. Thanks to the Marketing with Heart Mentoring Program, I was able to put all the marketing pieces together, including my message, Client Journey and so much more. A a result, I really owned my value and doubled my prices. The mentorship program is a masterpiece, with the step by step training, tools and support I needed to soar in my business!" ~~ Dhylles Victoria, Dhylles

"When I first started working with Cindy, my goal was to create a marketing message that would attract clients.  What I didn't expect, was it would become a transformative journey of self discovery to really tap into my 'why'. It’s so empowering to be able to put a clear voice to your core heart message. As a result, marketing is no longer a necessary evil, but a natural and authentic way to share your purpose and attract the clients who are truly aligned with me." ~~ Amy Akashi, AmyAkashi

"I am amazed at how much I have achieved"

"I raised my rates by 25% and added 3 ideal clients"

"Cindy is an amazing educator and coach, who has an uncanny ability to bring out the best in each participant. The excellence and depth of her course design, the generosity of resources and time given to each person makes her Marketing with Heart Mentoring Program invaluable. I am amazed at how much I have learned and achieved. Best of all, it has been a joy to learn from somebody who genuinely cares. I am grateful to have been guided by a leader who exemplifies in her coaching the truth of her business: Marketing with Heart." ~~ Dagmar Cofer

"I knew in my mind that I needed to define a niche, but I was scared. Thank goodness for Cindy. Her confidence and experience helped me quickly break through my fears. We found the perfect niche for me. We then developed a message that lands at the intersection of my gifts and the struggles my ideal clients face. I raised my rates by 25% and added 3 ideal clients.  I love Cindy's style. It is positive and encouraging and direct. And she is so adept in her craft. Wow. Her advice and expertise elevated my work and my business aspirations in a short amount of time." ~~ Dawn Zerbs

"I have clarity and renewed faith in the value I offer"

"Got my first paid coaching client"

"From a MAZE to AMAZED! This describes my experience with Cindy! I was stuck inside this maze and couldn't figure out how to move my business forward. I’d experienced ‘experts’ before and was disappointed, so I was skeptical. But when I got to witness Cindy’s teachings and she offered her Marketing with Heart Mentoring program, I jumped on it. Cindy has the phenomenal ability to take your words (& thoughts) and formulate them into a clear, decisive path. I now have clarity and a renewed faith in myself and the value I offer. Together we have integrated my true passion into the work I do. If you're stuck and need help getting out of your own head and moving your business forward, Cindy is the mentor for you!" ~~ Melodie Licht

"The Marketing with Heart Mentoring Program opened my eyes to what would become my focus for my life coaching business. It helped me to hone in on who my ideal client is and simplify my message which is true to my heart and describes precisely what each client would gain through partnering with me as their life coach. I was able to meet like minded women from around the globe who offered invaluable insight and encouragement. I was introduced to marketing tools that have helped to transform my brand and messaging. I designed my Client Journey so it's easier to sell my services. As a result, I got my first paid coaching client." ~~ Charity Bowie

"Thrilled to have messaging that feels right"

"Sold 3 high end packages"

"When I started the Marketing with Heart program, I felt like I could never really explain the value I could offer in a way that landed with people. Cindy changed all that. She took the time to really listen to my ideas and understand the way I work with people, and see the value of that. She is so kind and patient, and has an incredible way of seeing the essence and being able to find the perfect words to describe it. I feel so much more confident, and am thrilled to have messaging that feels right! This was one of the best investments I've made in a long time!" ~~ Lisa Bogue, Dr.LisaBogue 

"Because Cindy is so experienced at what she does and is a great listener, we accomplished more in three months than I imagined possible. I was able to create my Core Message, Giveaway, Client Journey and a lot more. And great news - after we created my Client Journey I sold my first high end package the next week and 2 more the following week! It all felt authentic to me and was accomplished so simply and clearly. Cindy is genuinely passionate about helping her clients. She really models her own core message of Marketing with heart! " ~~ Kris Haley, KrisHaley

"All of my marketing is now clear, concise, and authentic"

"I was even able to launch my new Group Coaching Program"

"I joined Cindy’s Marketing from Within Mentoring Program looking for guidance with my website and signature talk. I experienced the first of many “ah ha” moments, when Cindy explained that in order for either of these to be effective, my messaging had to be clearer. We took that on, after Cindy helped me define and narrow in on my ideal client. As a result, I am crystal clear about who I help and my message is really landing with my ideal clients! All of my marketing is now clear, concise, and authentic. I packaged my services in a way that will allow me to be much more profitable and am so excited about my business" ~~ Janet Parnes, Etiquette for Today

"When I first joined the Marketing with Heart Mentoring Program, I felt like I was going in circles. I was afraid of people asking me, "What do you do?" because I didn't know how to answer in a clear and powerful way. Now, I’m confident sharing what I do and how I can help my clients. I even have a great way to stay in touch with my list thanks to the email templates Cindy gave us. Best of all, I have an amazing Client Journey that will make it easy to sell my coaching. I was even able to launch my new Group Coaching Program! All the trainings were amazing, but what I loved most was being able to get tailored feedback on what I was creating. That level of attention and support is priceless." ~~ Marisa Ferrera, Magnify Your Magnificence

"A brand I love and even launched a group program"

"Got my first 4 clients and a strategy for growing"

"With Cindy's help in the Marketing with Heart Mentoring Program, I refined my niche and message, and designed my Client Journey. Cindy has a great marketing mind and is able to communicate what needs "tweaking" in a kind way. Even though I've been in business for many years, I'm rebranding and am new to the online world. Cindy helped me gain the clarity and confidence I need to get my work out into the world in an even bigger way. I now have a brand I love and even launched a group program.” ~~ Ilene Leshinsky, FindBodyFreedom

"Cindy is a godsend to me. Before I began her Marketing with Heart Mentoring Program, I had developed a program but was lacking the confidence to take it to market. Cindy helped me realize I had a real treasure to offer my clients that I am now excited and confident about. I have acquired my first four clients and I have a strategy for growing that number." ~~ Marylyn King, TheExpertofChoice

"More consultations and 9 new clients"

"Doubled my price and instantly sold a $15K package"

"Cindy has changed my business in more ways than I can count. I have a clear message and Client Journey that I can now explain to anyone both online and in person. This has brought me more consultations and 9 new clients! She has helped me gain the confidence to build my business and given me a clear step by step plan so that I see where I’m going and how to get there.” ~~ Ariela Halevi, ArielaHalevi

"Cindy helped me get crystal clear on where my value was to clients. And with grace and care, she then showed me how to create a Client Journey so I could package and price my services more profitably. As a result, I doubled the price of my highest value service and instantly sold a $15K package. It’s been easy to sell more since I can now clearly describe my Client Journey. No more worrying about how to reach my sales goals.” ~~ Cindi Phallen

Q. What happens when I join? As soon as you join, you'll get instant access to the entire training system. You'll have lifetime access to the trainings.  

Q. Can I join later? Yes, absolutely. However, the Fast Action Bonuses listed above will go away after the deadline, and the investment will be increasing.

Q. How do the coaching calls work? You'll get 2 private coaching calls with me. Each call is 45 minutes and you'll be able to record the call so you can review it after. You have up to 6 months to use the calls. You'll be amazed at how much we get done together!

Q. Is this program for beginners or more advanced coaches? Both. We've had both brand new entrepreneurs and those how have been in business for years. They want to move beyond word of mouth and referrals to grow their business in a more focused, intentional and heart felt way.

Q. What makes this program different from other programs out there? First, we ignore the busy work and create the 3 foundational elements for your business success -- a crystal clear niche, a magnetic message, and a compelling offer.

Second, we keep things simple. Marketing doesn't have to be complicated or hypey. After teaching online marketing since 2010, I've found that a more simple, natural approach is what works best.  

Third, this isn't a program that sits on your computer. Yes, there's great training for you as well as templates and other resources. But the key lies in the name. It's a mentoring program. I'm here to support you and guide you every step of the way.

Q. Can I get a refund? No. Because you're getting immediate access to all of the content, we don't offer refunds! However, we have done everything possible to make this as accessible as we can to those who are serious about getting clear on their niche, message and offer. The private coaching calls are designed to give you the support you need to implement what we teach.

Q. What if I have a question that wasn't answered here? You can click on that little orange box at the bottom right hand side labelled "Have a Question". You can book a quick chat with me by clicking here, or email me at cindy@marketingfromwithin.com. I'll answer any questions and give you honest feedback as to whether or not this program is right for you.  


Get instant access for 3 payments of $550

OR Save $150 when you pay in full at $1500